Subway fights ‘fake’ tuna suit with cheeky marketing

Subway fights 'fake' tuna suit with cheeky marketing




Fast-food chain Subway has deployed a marketing blitz in an apparent bid to downside allegations that its tuna is pretended.

“Keep fishing folks, we’ll keep serving 100% wild-caught tuna,” the sandwich giant talked about in a tweet after a headline-grabbing lawsuit was filed claiming there isn’t actually any of the fish in its tuna.

The agency moreover talked about it is offering 15 % off of thought of considered one of its footlong tuna subs with the promotional code “ITSREAL,” whereas one different advert touts its “100% tuna mixed with mayo,” CBS News reported.

Subway’s website online will be topped with an advert of its tuna sub that claims “100% REAL WILD CAUGHT TUNA 100% DELICIOUS.”

Two California women, Karen Dhanowa and Nilima Amin filed the federal lawsuit on Jan. 21 claiming that “independent testing has repeatedly affirmed, the products are made from anything but tuna” — though did not present any proof of that.

They alleged the filling is “made from a mixture of various concoctions that do not constitute tuna, yet have been blended together by defendants to imitate the appearance of tuna.”

But Subway stood by the usual of its tuna, saying in a press launch Thursday that “There simply is no truth to the allegations in the complaint.”

“Subway will vigorously defend itself against these and any other baseless efforts to mischaracterize and tarnish the high-quality products that Subway and its franchisees provide to their customers, in California, and around the world, and intends to fight these claims through all available avenues if they are not immediately dismissed,” the assertion continued.

Amin and Dhanowa’s lawyer, Alex Brown, talked about in a press launch Friday, “What is Subway selling? We don’t know yet, but we are certain it is not tuna.”

“We’re confident that our clients will prevail when they get their day in court,” Brown’s assertion continued.

The women’ authorized professionals did not immediately return a request for contact upon Tuesday.




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