Robbie Williams has been revealed as a mannequin ambassador for WW, beforehand commonly known as Weight Watchers, alongside Oprah Winfrey and Kate Hudson.
The X Challenge select will use his non-public weight journey to encourage others to be extra wholesome in 2019.
He is definitely certainly one of quite a lot of ambassadors inside the Every Physique Points advertising and marketing marketing campaign.
Williams shall be sharing his “wellness journey” on social media, using the hashtag #MyWhy.
He said: “WW is the first programme that really feels favor it fits with my life.
“After my once more harm remaining 12 months, I undoubtedly let my healthful habits slip and I felt as if I let myself and my family down.
“I’m unable to protect attempting the equivalent points and hoping for a novel consequence.
“I perception the historic previous of behaviour science that WW has, and I’m proud to be a model new ambassador. Hopefully, others will revenue from my experience.”
The advertising and marketing marketing campaign is “based mostly totally on the notion that everyone has their very personal motive to get healthful and what makes in all probability probably the most vital have an effect on alongside the journey is each factor you obtain”, WW said.
Williams has beforehand spoken about his battle alongside together with his weight and poked gratifying at himself on his 2013 album with a music referred to as No One Likes A Fat Pop Star.
His partner, actor Ayda Self-discipline, has moreover spoken regarding the singer’s battles with image, saying being branded “the fat dancer from Take That” when he was 15 caught with him all by way of his grownup life.
Closing 12 months, Williams joked that he was putting on weight as a consequence of an absence of intercourse with strangers.
He added it had been modified by “cake and carbohydrates”.
And he wanted to battle a night-sleep dysfunction which seen him stand up in his sleep and raid the fridge, claiming he wished sugar not kale when that occurred.
Consistent with WW evaluation, 90% of adults the world over will set “enhancing bodily, psychological and emotional properly being” as a goal for 2019.
The WW advertising and marketing marketing campaign will launch on Boxing Day.