Northgate Market follows its shoppers to Riverside, opening its first Inland store this fall




Northgate González Market, a Latino-themed grocery store chain with a rising Southern California footprint, will open a store in Riverside later this yr, partly to meet up with a purchaser base that is relocating eastward.

This could be the grocery chain’s first location inside the Inland Empire.

Northgate González has 40 retailers in Orange, Los Angeles and San Diego counties. It will debut in Riverside in November in a former Toys R Us at 10391 Magnolia Ave.

The family-owned grocery store will perform modern and prepared meals with full-size meat, bakery and tortilleria departments. It will lastly make use of about 120 people, the company said.

The Riverside store, at about 42,000 sq. ft, will most likely be comparable in measurement to most of the full-service Northgates working now, said Carl Middleton, the grocery store’s senior vp for precise property. He added that the state of affairs, shut to a retail hub anchored by the Galleria at Tyler, makes it a robust various for Northgate Gonzalez.

Middleton acknowledged in an interview that his agency will not be the one participant inside the Latin American market inside the space.

“There have been competitors in that trade area that we have respected for many years,” he said. “But finally, we couldn’t ignore it anymore. Many of our customers are relocating there and are well-represented in Riverside County. We were missing the boat.”

Inland Empire cities have plenty of Latino market selections, along with Cardenas Markets, which has its firm locations of labor and distribution center in Ontario.

Middleton said calling his agency and others choose it a “Latino market” is a generalization that more than likely doesn’t work anymore. Today, he said, there’s one thing of a cross-culture shift that has varied groups, along with the children of additional typical mom and father, shopping for in every single place from Cardenas to Sprouts and Trader Joe’s.

Also, he added that many Southern Californians with no Latin American roots go to supermarkets related to Northgate. Few people in Southern California, Middleton said, “don’t like a good taco or carne asada.”

Northgate is looking at totally different attainable locations inside the Inland Empire, he added. If it happens, it should possible be a sluggish and cautious switch, on account of not every group inside the space is an identical, he added.

Marco Robles, a spokesman for Cardenas, said there are adequate potential shoppers inside the space to accommodate one different chain. There are 4.5 million people inside the Inland Empire, he recognized, and roughly half of Riverside County’s inhabitants decide as Latino.

“I’m sure the opportunity for business expansion for the Latino-themed market is quite large,” Robles said. “Northgate Gonzalez is very successful in other cities, and our understanding of the Inland Empire is much the same as theirs.”

The chain acquired its title, in accordance to legend, when the Gonzalez family bought a small market, referred to because the Northgate Market on Anaheim Boulevard in 1980. The family couldn’t afford to take the current sign down, so it stayed and stays to be part of the chain’s title nearly 40 years later.




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