New website Billy Penn is for sale as Spirited Media pivots, sells local news sites




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Billy Penn, the first web-only local news website started by Spirited Media in 2014, is up for sale as Spirited seems to be like to advertise its internet sites and pivot to consulting.

Spirited launched the strikes in a Medium put up on Wednesday, by which the company’s VP Chris Krewson launched that Spirited has purchased Denverite, its Denver-based website, to Colorado Public Media.

Billy Penn, based proper right here in Philadelphia, and The Incline, based in Pittsburgh, are every for sale, in response to Krewson, who said Spirited is in talks with customers in every cities. Spirited hopes to have bulletins about the best way ahead for every news sites throughout the coming weeks, Krewson said.

It seems the newest switch for Spirited is a dollars-and-cents decision.

“That’s the path that’s emerged for Spirited Media, which has already pivoted a couple of times, as every startup must,” Krewson wrote. “The latest pivot reflects the reality of being a startup in these difficult times for the local media business: There is more money out there for companies like ours to earn helping others do what we do via consulting than continuing to raise money to expand into new markets.”

Back in October, Spirited launched it had laid off 5 people as part of a “major expense cut.”

Jim Brady, Spirited’s CEO, addressed the news Wednesday on Twitter:

Billy Penn Editor Danya Henninger gave this assertion to PhillyVoice regarding the news:

“We’re proud of what Billy Penn has become under Spirited Media, and sad to be leaving. That said, our newsroom and our relationships with other Philadelphia organizations are stronger than ever — from the businesses we partner with on events and promotions to the news outlets and nonprofits we collaborate with on reporting and social impact projects.”

“I’m hopeful Billy Penn will soon find a good local home.”

Last February, Billy Penn launched a membership program with a tiered rewards system, and the positioning launched on Max Marin last July as Political Editor.

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