Lori Loughlin shopping for crisis management help

Two high-level crisis management executives suggested CNN they’ve been approached by the couple to boost their public image inside the wake of the school admissions scandal. The executives requested anonymity to protect their clientele.

“She [Loughlin] has been having preliminary talks with some top crisis management firms on what she can do to change the public perception,” considered one of many executives suggested CNN. “I truly believe she thinks she’s going to not serve jail time and return to work.”

This govt talked about Martha Stewart’s comeback after her approved troubles have been referenced of their conversations, and that Loughlin is “agonizing” over learn the way to revive her fame.

“It’s killing her that her squeaky clean reputation has done a total 180,” this provide, who did not take Loughlin and Giannulli on as consumers, talked about. “She reads everything that’s written about her, and she’s already thinking about how she can turn her image around.”

Related: Lori Loughlin and Mossimo Giannulli ‘merely wished an awesome education for their kids’

Prosecutors say the couple paid $500,000 to a fake charity to get their two daughters accepted into the University of Southern California, falsely designating them as crew workforce recruits.

Loughlin and Giannulli have every pleaded not accountable to charges of conspiracy to commit fraud and conspiracy to commit money laundering. Each of the charges is punishable by as a lot as 20 years in jail.

The second crisis management govt suggested CNN they prompt Loughlin and her husband to first consider their approved case sooner than worrying about public notion.

“Resolving the legal situation should be [Loughlin and Giannulli’s] primary focus,” the provision talked about. “Once that is resolved, [they] can then turn to how to reclaim their image and brand.”

This provide talked about their company had moreover been approached by three completely different defendants inside the college admissions scandal nonetheless did not retain them as consumers.

“Do I think [Loughlin] can come back? Yes. Being imperfect and explaining things from a parenting perspective can make her relatable when the time is right,” the provision added.

In response to CNN’s request for contact upon this story, Loughlin’s publicist, Elizabeth Much, suggested CNN: “There are people out there throwing their names at the media that are trying to get attention. At this time Lori and Mossimo are focusing on their legal case. There is no crisis PR team being brought in.”

A provide close to Loughlin and Giannulli, who defended their alleged actions, beforehand suggested CNN the couple merely wished an awesome education for their daughters.

“They did what so many people in their financial situation do to get their kids into schools. What about the people that donate buildings to schools? Why are they becoming the poster children for things that have been going on forever? They didn’t do anything illegal. They just wanted a good education for their kids, like every parent does.”

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