King of Prussia Mall owner launches online shopping site with Sixers’ Michael Rubin




Simon Property Group, the owner of the King of Prussia Mall, has teamed up with Philadelphia 76ers affiliate Michael Rubin to launch an online shopping net site.

With a $280 million contribution from Simon, Rubin’s Rue Gilt Group has helped create Simon Premium Outlets, an e-commerce platform supposed to produce digital price shopping.

The new net site, which has been beta-tested since March, already encompasses higher than 2,000 designers and 300,000 merchandise retailing at outlet prices.

“Following our successful test of ShopPremiumOutlets.com with VIP shoppers, we’re excited to expand our omnichannel capabilities in collaboration with a leading digital entrepreneur and the RGG platform,” talked about David Simon, chairman, and CEO of Simon.

Designers featured on the site embrace Vince, Cole Haan, Karl Lagerfeld Paris, Gucci, Alice + Olivia, Armani Collezioni, and St. John.

“The online value shopping market is a massive opportunity ready for the next disruptor,” talked about Rubin, whose Rue La La and Gilt producers are moreover featured on the internet site. “Partnering with industry leader Simon allows us to capitalize on this significant opportunity and accelerate RGG’s growth to quickly surpass $1 billion in sales.”

Simon, based in Indianapolis, owns or has a curiosity in extra than 325 mall properties

“Our strong capabilities in the physical outlet space, combined with RGG’s exceptional e-commerce success, will give shoppers enhanced access to the world’s best brands and the most compelling deals both online and in-store,” Simon added. “We believe online value shopping presents a tremendous business opportunity for Simon, given our credibility, trust, and relationships with brands, retailers and shoppers.”




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