California sues Juul over e-cigarette ads, sales to teens

Amid a nationwide backlash in direction of vaping, California Attorney General Xavier Becerra sued the nation’s largest e-cigarette maker, alleging that Juul Labs deliberately marketed and purchased digital cigarettes to kids.

California is the second state to sue the company, following a North Carolina  lawsuit in May. The privately-held agency has been besieged by licensed troubles, along with numerous investigations by Congress, federal firms and numerous different state attorneys regular.

“Juul ran big tobacco’s playbook and the results were predictable — millions of teens and young Americans now use their product,” talked about Becerra, at a Sacramento press conference asserting the lawsuit. “In California, we will not allow kids to be lured in by deceptive practices.”


The lawsuit argues that Juul’s earlier promoting efforts on-line and in predominant U.S. cities used vivid colors and youthful fashions to attraction to underage prospects. Federal regulation bans sales to those under 18.

“We’re not going to wait for the federal government,” Becerra added.

In September,  President Trump talked about his administration would look to ban all non-tobacco flavored e-cigarette merchandise.

Federal well-being officers are anticipated to rapidly launch plans for eradicating most vaping flavors from the market, and Juul has talked about it ought to help and regulate to that authority’s protection.

The multibillion-greenback vaping startup, the best-selling e-cigarette mannequin inside the U.S., has been extensively blamed for serving to spark the teenager vaping craze, as The Associated Press reported.

Austin Finan, the company’s spokesman suggested Fox News by email: “While we have not yet reviewed the complaint, we remain focused on resetting the vapor category in the U.S. and earning the trust of society by working cooperatively with attorneys general, regulators, public health officials, and other stakeholders to combat underage use and convert adult smokers from combustible cigarettes.”

He added: “As part of that process, we recently stopped accepting orders for our Mint JUULpods in the U.S., suspended all broadcast, print, and digital product advertising in the U.S. and are investing in scientific research to ensure the quality of our FDA Premarket Tobacco Product Application (PMTA) application and expanding our commitment to develop new technology to reduce youth use. Our customer base is the world’s 1 billion adult smokers and we do not intend to attract underage users.”

The San Francisco-based agency talked about in early November it’d stop selling mint-flavored digital cigarettes inside the U.S. after new authorities evaluation confirmed Juul to be the very best mannequin amongst extreme schoolers who use e-cigarettes and that many want mint.

Juul moreover has suspended its U.S. selling and halted sales of all nevertheless two of its flavors, menthol and tobacco. Additionally, the company shuttered its social media accounts, tightened age verification for online sales and altered its CEO.

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