No, you were not imagining it. Tide actually did purchase all that advert area throughout the Tremendous Bowl.
And sure, David Okay. Harbour, the actor from “Stranger Issues,” starred in each single Tide industrial that aired throughout the recreation.
The theme of all these spots: faking us out. What initially gave the impression to be a Budweiser advert, an Previous Spice advert or a Mr. Clear advert ended up being yet one more Tide advert.
Utilizing pictures from different manufacturers did appear to repay, with Tide getting the lion’s share of consideration for the technique, particularly when it got here to that Previous Spice-themed advert.
So why did Tide go so heavy on the Tremendous Bowl promoting this yr?
Firm executives instructed Adweek the concept was to reflect Tide’s place atop its business by putting a spot in every quarter of the sport. However viewers who’ve been paying consideration to headlines and the web may simply work out one more reason for the Tide advert blowout: the Tide Pod Problem.
The detergent model would in all probability like nothing greater than to distract us from this unlucky use of its product, which, for the uninitiated, entails *consuming* the Tide Pods and posting a video of your self doing it, which, in case you did not know, is harmful and unwise.
If extra display time for Harbour does the job of beckoning us away from consuming detergent, then why not, proper?
The primary advert of the evening arrange the premise by placing Harbour within the driver’s seat for what seemed like Matthew McConaughey’s Lincoln industrial. From there he is sitting at a bar for a scene that resembles a beer industrial, then he is coming out of a clamshell in a white go well with. He additionally hawks automotive insurance coverage, jewellery, soda, bedding(?) and shaving cream, a digital assistant (a la Alexa) and a muscle-builder earlier than the minute-long spot is out. Harbour lastly reveals he’s actually the pitchman for Tide.
The message: how have you learnt any given advert from right here on out is not a Tide advert? In any case, any advert with clear garments in it may be a Tide advert. It labored — we had been listening.
In its second spot, Tide caught with a successful picture from Previous Spice: Previous Spice Man himself, Isaiah Mustafa, sitting atop a really lengthy horse, with Harbour sitting alongside him, to maintain that singular Tide voice. The success of this follow-up advert in all probability had as a lot to do with fan-favorite Mustafa because the return of Harbour.
On this Tide industrial, Harbour events with a Budweiser Clydesdale earlier than the “attractive” model of Mr. Clear enters from final yr’s Tremendous Bowl commercials, doing his little dance as a delighted girl shimmies alongside him. Harbour reveals up because the deflated model of the lady’s fantasy — her precise husband. Besides no, he is David Okay. Harbour.
What Tide Pods?