Why Tide dominated the 2018 Super Bowl commercials

Why Tide dominated the 2018 Super Bowl commercials

No, you were not imagining it. Tide actually did purchase all that advert area throughout the Tremendous Bowl.

And sure, David Okay. Harbour, the actor from “Stranger Issues,” starred in each single Tide industrial that aired throughout the recreation.

The theme of all these spots: faking us out. What initially gave the impression to be a Budweiser advert, an Previous Spice advert or a Mr. Clear advert ended up being yet one more Tide advert.

Utilizing pictures from different manufacturers did appear to repay, with Tide getting the lion’s share of consideration for the technique, particularly when it got here to that Previous Spice-themed advert.