The Info Commissioner’s Workplace mentioned that on two dates in July final 12 months, the corporate despatched emails to 327,014 individuals who had beforehand opted out of receiving direct advertising.
The emails have been a few drop in costs for parcels.
However the firm broke the regulation as a result of it didn’t have recipients’ permission to ship them.
A type of recipients complained to the ICO, which investigated.
The Royal Mail had argued that the messages have been a service quite than advertising, however the data commissioner concluded the other.
ICO head of enforcement Steve Eckersley mentioned: “Royal Mail didn’t observe the regulation on direct advertising when it despatched such an enormous quantity of emails, as a result of the recipients had already clearly expressed they didn’t need to obtain them.
“These guidelines are there for a purpose – to guard individuals from the irritation and, on events, misery nuisance emails trigger. I hope this sends the message that we’ll take motion in opposition to corporations who flout them.”
A Royal Mail spokesperson mentioned: “We take the privateness of our prospects extraordinarily severely.
“We’re very sorry that we let a few of our prospects down on this event.
“Following this incident, we’ve got tightened up our processes and governance measures nonetheless additional.
“We’re additionally launching extra coaching for colleagues.”