Pedialyte now targeting adults with holiday hangovers: ‘Stay hydrated, friends!’

Pedialyte — it’s not only for infants anymore.

After years as a semi-underground hangover “cure,” the parental staple for combating toddler dehydration is now being aggressively marketed for adults who take pleasure in holiday booze binges.

SORRY, DRINKING MORE AFTER A HANGOVER WON’T CURE YOU

Pedialyte is touting powdered drink packets in cherry and grape flavors. Just add water and expertise the “Pedialyte Sparkling Rush” that can “help prevent dehydration caused by vomiting, diarrhea, exercise, travel, and heat exhaustion.”

A obtrusive omission within the above record: arduous holiday ingesting, as evidenced by Pedialyte’s Twitter, the place followers have taken to posting pics of their closely branded New Year’s Eve Pedialyte survival kits.

“Champagne won’t be the only thing sparkling on New Years,” one member of #teampedialyte hypes.

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Many of the net model ambassadors (aka hard-drinking adults) level to Pedialyte’s claims that it really works higher than most sports activities drinks as a result of it accommodates two occasions extra electrolytes and two occasions much less sugar. The sugar in Gatorade, Powerade and Vitaminwater can truly make signs worse, Pedialyte provides.

“Losing water also means losing electrolytes — essential minerals like sodium and potassium that are responsible for maintaining proper fluid levels in your body, balancing your blood’s pH levels, and firing signals to your nerves and muscles,” stories Abbott, the producer of Pedialyte.

“There’s a reason so many turn to Pedialyte when they need help hydrating — it works,” says Jennifer Williams, a analysis scientist at Abbott who focuses on hydration. “Pedialyte is so effective because the levels of electrolytes and carbohydrate are optimal for rehydration.”

Consumers are clearly thirsty for the stuff, as on-line retailers are already struggling to satisfy demand: Sparkling Rush, at $10.99 a six-pack, is already offered out at Target.com. (New shipments anticipated by Dec. 29.) Over at Amazon, restricted portions of the 24-count (4 packing containers of six packets) bundle will run you $86.99.

This article initially appeared in The New York Post.

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