N.J. spent $276K of your dough fighting pizza shop’s Parkway-themed logo

N.J. spent $276K of your dough fighting pizza shop's Parkway-themed logo

That is plenty of pizza.

The New Jersey Turnpike Authority has spent a whopping $276,119 in authorized charges throughout a failed, Four-year battle with a Florida-based pizza franchise that modeled its brand after the Backyard State Parkway signal.

Jersey Boardwalk Pizza has been utilizing the emblem on the left to promote its enterprise. The New Jersey Turnpike Authority argues its too just like the Parkway brand. (NJ Advance Media file picture)

Tom Feeney, spokesman for the turnpike authority, disclosed the fee incurred in the course of the struggle with Jersey Boardwalk Pizza on Friday afternoon, in response to a request from NJ Advance Media.

The dough might but rise, because the turnpike authority is deciding whether or not to enchantment a U.S. patent workplace ruling Could 14 in favor of the pizza franchise, which operates three places in Florida.

Jersey Broadwalk Pizza was based by two New Jersey natives who mentioned they supposed the emblem as a tribute to their native state. The brand makes use of “pizza” rather than “parkway,” together with the title of the corporate and “subs, cheesesteaks, pasta.”

In 2015, a decide dismissed a go well with filed in U.S. District Court docket by the turnpike authority, discovering that the pizza franchise had little contact with state residents aside from on-line gross sales of branded merchandise.

The turnpike authority equally struck out with the US Patent and Trademark Workplace, which acknowledged the similarity between the logos however famous that the pizza chain is unrelated to the Parkway.

The case was heard by three administrative judges in February.

Rob Jennings could also be reached at rjennings@njadvancemedia.com. Observe him on Twitter @RobJenningsNJ. Discover NJ.com on Fb.