Apple nabs top Amazon executive to helm development of original

Amazon

Morgan Wandell, a prime govt at Amazon since 2013, has been lured away by Apple as a part of its bid to extend scripted programming within the streaming market. With Apple able to drop as a lot as $1 billion to develop unique programming, in line with Enterprise Insider, they hope to grow to be a serious participant within the trade.

Wandell arrived at Amazon from ABC Studios, and he has a powerful resume. He helped develop such collection as The Man within the Excessive CitadelJack RyanSneaky Pete, and The Marvelous Mrs. Maisel. Whereas at ABC, he labored on such TV collection as Grey’s AnatomyMisplacedDetermined HousewivesNon-public FollowLegal Minds, and Ghost Whisperer.

The Hollywood Reporter notes that Wandell joins a group that features co-heads of video programming Zack Van Amburg and Jamie Erlicht, who have been not too long ago poached from Sony Footage Tv.

Apple’s first few makes an attempt at unique programming, corresponding to Carpool Karaokeand Planet of the Apps, have been underwhelming, to place it mildly. It not too long ago scrapped plans for an Elvis Presley miniseries produced by the Weinstein Firm, amid the fallout from sexual harassment allegations.

New strikes on the govt degree, nevertheless, point out that Apple desires to place itself as a severe contender in streaming unique collection as a part of an effort to make Apple Video a vacation spot for documentaries and exhibits. Based on the Wall Road Journal, they’ve partnered with Stephen Spielberg’s Amblin Studios for a reboot of the anthology collection Wonderful Tales.

Though the rent has been within the works for months, it’s nonetheless a blow to Amazon, who Jeff Bezos desires to give you “the subsequent Sport of Thrones.” Different tech corporations need a piece of the pie as nicely — Fb could also be dropping a wad of money to develop its personal scripted collection.

For comparability, HBO spends about $2 billion per yr on unique programming, Amazon spends roughly $four.5 billion, and Netflix round $7 billion. Apple’s $1 billion might fund as many as 10 tv exhibits, with Erlicht and Van Amburg overseeing a cohesive technique that the corporate has lacked to this point.

Will all these new strikes repay with the subsequent Home of Playing cards or The Handmaid’s Story? We’ll have to look at and see.

This text was initially posted on Digital Traits

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